Reducing health inequalities

Our Clinical Strategy ensures that our patients are cared for in the most appropriate setting for their needs.

Health Equity​

• Staff will have the skills and training to deliver the most appropriate care for each patient, ensuring that each patient receives equitable care and outcomes.​

• Priority clinical conditions and population groups have been identified based on the opportunity to improve patient outcomes, clinical risk, demand and population need. These include end of life care, frailty, falls, cardiac and respiratory, mental health, stroke, trauma, children and young people, high volume service users and maternity. ​

Prevention​

• Our organisational culture will champion reducing health inequalities and supporting preventative healthcare as core business.​

• Staff will ‘make every contact count’, asking patients ‘what matters most’ to them to so that they can deliver preventative health care interventions opportunistically. ​

• Enhance our data collection and data sharing capabilities to help inform our heath inequalities and preventative approach.​

Social Value​

• Patients will be supported to receive the right care, by the right person, in the right setting. As well as improving patient outcome, this will reduce our environmental impact by reducing unnecessary attendances and conveyances. ​

• EMAS will conduct research, in partnership with the wider systems, to benefit future patient care. ​

Community connections ​

• EMAS will work collaboratively with system health and care partners to deliver our clinical operating model and improve accessibility to alternative community pathways. ​

• The EMAS Volunteer scheme will support local communities by responding to cardiac arrests, training members of the community to deliver bystander CPR, installing community defibrillators and raising awareness of the ambulance service. ​

• In partnership, we will ensure an integrated response to Major Incidents, Mass Casualty events and Marauding Terrorist Attacks, keeping our communities safe.​

Our Quality Strategy commits to delivering high quality care and treatment to all patients and developing a culture of continuous quality improvement.​

Health Equity​

• Deliver a reliable and high-quality patient experience to all patients, using patient feedback and stories to continue to improve our services. ​

Prevention​

• By enabling staff to deliver the best care possible and feel empowered to contribute to delivering continuous improvements, patients will experience better outcomes.

Social Value​

• Working with system partners to deliver high quality care across the whole care pathway and share learning to inform continuous quality improvement.​

Community connections ​

• Strengthening the voice of the public in co-production of services and service improvements.​

Our Digital Strategy will support the delivery of safe, effective and timely care through our digital services.​

Health Equity​

• Digital systems developed to support population health management and system integration, ensuring patients and staff can access the information they require.

• Digital systems that enable collection of data that will inform our data intelligence function.​

• Support digital inclusion for staff and patients​

Prevention​

• Enable digital access to health resources for patients and staff.​

Social Value​

• In partnership with system partners, develop digital systems which help address health inequalities and advance our digital capabilities in population health management.​

Community connections ​

• Work in partnership with local health and social care providers to share data and insights to help support population health management approaches.​

Our People Strategy supports our staff to deliver safe, effective and compassionate care to our patients by developing and retaining a skilled and diverse workforce.

Health Equity​

• Our people will have access to a positive and healthy workplace culture, where their physical and psychological needs are supported. ​

• An inclusive approach to recruitment, ensuring our workforce is representative of local populations. ​

Prevention​

• People services deliver a comprehensive proactive and preventative approach to health improvement and staff wellbeing, with Human Resources policies modelling best practice. ​

Social Value​

• Commit to becoming an Anchor Institution, providing opportunity for secure employment to the local community.​

• Introduce flexible and agile working practices, supporting a healthy work-life balance.​

Community connections ​

• Strive to recruit from the local population, becoming an employer of choice and increasing the diversity of our workforce. ​

• Work in partnership with local education institutes to provide training opportunities for our staff.​

• Recruiting local volunteers to be a part of our community first responder programme, ensuring their contributions are valued. ​

Our Business Services Strategy will meet the need for financial, environmental and social sustainability in our workforce and communities. ​

Health Equity​

• Share our research and intelligence with wider health and care organisations to improve health equity and population health outcomes.​

• Use data intelligence to drive EMAS service improvement ensuring patients receive the best possible clinical outcomes.​

• Enable patients and service users to share their experiences so we can improve our services.​

Prevention​

• Through our internal and external communications, promote health and wellbeing campaigns that encourage healthy and socially responsible behaviours.​

• Share data intelligence with commissioners and partners to identify and address preventative opportunities. 

Social Value​

• Deliver our EMAS Green Plan to reduce our carbon footprint and achieve net zero carbon by 2040, embedding a consideration for net zero in day-to-day practice and decision making.​

• Estate and vehicles will be as environmentally friendly as possible, including growing our electric vehicle infrastructure.

• Provide modern facilities for our people.​

• We will develop our role as an Anchor Institution.​

Community connections ​

• Though our Partnership and Engagement Framework, engage with local communities, health and social care providers, primary care and our volunteer network.​

• Explore opportunities to co-locate with the NHS and other blue light organisations, creating community hubs. ​

• Support staff to engage with and understand the needs of seldom heard and local communities.​